Introduction to COCON the Code of Conduct

Adam Samuel

Introduction to COCON the Code of Conduct

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Upskill your organisation with this is on-demand live online course.  Please contact us at for a quotation and to book date and time.

The FCA’s Code of Conduct Sourcebook sets out standards of conduct and apply to nearly all firms in the financial services industry. A much larger proportion of employees are subject to direct conduct regulation than ever before.

For firms subject to the Senior Managers and Certification Regime, there is an obligation to train staff who are subject to the Individual Conduct Rules, and, for those who are performing Senior Management Functions, Senior Manager Conduct Rules.

It is expected that this training covers the provisions of the Conduct Rules, and how they impact individuals.

This introductory course could be a first step towards achieving this or a valuable refresher for those who have already taken such training.


When does the Code apply and to whom? 

  • Identifying those covered by the Code now and in the future – the COCON 1.1.2 list

  • The trigger dates for different personnel

  • Which conduct does COCON cover

  • Conduct rules staff and Senior conduct rules staff and what applies to whom

  • Firms’ obligation to train their staff (COCON 2.3)

  • Structure of COCON and its relationship with APER

  • How to assess whether an individual has a problem (COCON 3.1)



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TBD (from 1.5 hours to 6 hours course)

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The conduct rules and the COCON 4 commentary on them


Individual conduct rules

  • Integrity

  • Due skill care and diligence

  • Open and co-operative with regulators

  • Treating customers fairly

  • Market conduct


Senior manager conduct rules (SCs)

  • Business controlled effectively

  • Compliance

  • Delegation

  • Open and co-operative with regulators



Who is Adam Samuel?

Adam Samuel is a compliance consultant who has been trying to resolve the financial services industry’s problems through a combination of training, advising, writing and general persuasion since 1996.

The author of the only book on complaints in the UK (now in a second edition), Adam has worked for regulators and public bodies in five countries and three continents and delivered financial services compliance training in three European countries and Hong Kong. He is a lawyer by training but insists on being qualified as a financial and mortgage adviser as well as a compliance and financial crime specialist. Adam’s speciality is loud highly interactive sessions (on complaints handling, financial promotions, digital financial promotions, product governance, financial crime and suitability) using as many practical examples as he and the participants can find.


A graduate of both Oxford university and Boston University (masters in banking law), he is a member of the English and New York bars and is a holder of qualifications from CAMS, the CISI, CII on financial crime, compliance and mortgage advice.


  • Complaint handling and other dispute resolution

  • Financial promotions and digital media issues generally

  • Product governance

  • Advice and suitability standards and requirements for non-advised transactions

  • Financial crime including AML

Additional Details

Duration - 1.5

CPDs - 1


Date And Time





Live Online (Zoom)

Event Category


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