E-Learning: the Leap to Mainstream

With the development and availability of technology, the proliferation of online learning has become pervasive.  Many organisations have embraced eLearning which has been particularly attractive and successful with the younger generations.

Yet while it has gained prominence and preference for some, face to face learning has remained the optimal choice for most.

Until now.

The current pandemic has obliterated the choice of live interaction and face to face tuition overnight making online education mainstream and driving eLearning platform providers to the frontline.  

Undoubtfully, eLearning has immense advantages, such as:

  • Affordability

Online learning does not involve any travel or subsistence expenses. Moreover, tuition fees for online courses are generally lower than their face to face counterparts.  

  • Flexibility

The ability to learn when and where one chooses appeals to all of us, but particularly resonates with the younger generations who covet such freedom. 

  • Accessibility to subject matter experts

Online seminars often are delivered (pre-recorded or live) by world renowned experts, giving learners the opportunity to experience and be taught by specialists who are difficult to access.

  • Interactive and engaging learning

Online platforms use the latest Artificial Intelligence, gamification, analytics and other tech wizardry to engage and ensure a stimulating and dynamic experience.

But do not think all online learning providers are the same.  eLearning platforms differ based on (1) seamless user experience, namely the ease of booking, paying and using the platform which shapes the learners’ experience, (2) bespoke, tailored and practical courses that the learner actually needs, (3) a personal experience which mirrors face to face learning, and more.

Studying online may be informative but often an isolating and unproductive experience.  If Online education providers – especially of executive education – should provide a facility to help learners interact with each other as well as the trainers to ask questions and share best practice experience.  This will build a community of learners, helping learners to connect and have a more effective and productive experience.

Online learning providers must differentiate themselves to provide not only affordable and flexible courses but also a positive, personal and long-term learning.

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